RedBalloon photo



Achieve a Big Hairy Audacious Goal.

RedBalloon is Australia’s most awarded online experience retailer with a consistently high employee engagement ranking making them one of Australia’s Best Places to Work.

As an Employee Engagement Specialist, Arielle developed Reward & Recognition programs for some of Australia’s biggest blue-chip organisations.

This work offered her unforgettable experiences, including venturing underground to train gold miners in Orange to use their online reward program, sled-flying through the Blue Mountains behind eight Siberian Huskies, plunging from 12,000 feet in a tandem skydiving flight over Woollongong and entertaining HR Directors in a vintage Silver Clipper plane.

With a yearly target upwards of $2M, Arielle’s expert negotiation, relationship building and storytelling secured contracts with some of RedBalloon’s biggest corporate clients including HWE Mining, Campbelltown Catholic Club, iiNet, Coates Hire, Virgin, Startrack Express & Crowe Horwath.

Being mentored by one Australia’s most successful female entrepreneurs – Naomi Simson – Arielle learnt the importance of the “Why” in brand identity and how to engage teams or audiences who can be compelled to feel emotionally connected through a common purpose and B.H.A.G. (Big, Hairy, Audacious Goal!)