Starlight Livewire photo

STARLIGHT CHILDREN’S FOUNDATION: LIVEWIRE

BARBARELLA’S MISSION

Build Strategic Partnerships

Livewire is Starlight’s online program dedicated to meeting the needs of adolescents living with a serious illness, chronic health condition or disability.

As Program Coordinator Arielle was tasked with creating an impactful assets pack that would gain traction with teenagers around Australia who were often bombarded with medical information delivered in a sterile or boring way.

Partnership building resulted in enduring stakeholder relationships with ReachOut.com, Epilepsy Action Australia, Disabilities Sport & Rec., Northcott Therapy & Respite Services, CanTeen, Cystic Fibrosis Australia, Cerebral Palsy Support Network, Haemophilia Foundation & Asthma Australia.

With a fresh Livewire brand revamp and new partners onboard, this intitiative helped to significantly grow the member base and spread awareness about the support program to those in need.